Translation of promotional materials

The translation of advertising material, advertisements, promotions and marketing texts requires a wealth of ideas. It’s not enough to translate the text word for word, you need to convey the message to the native speaker. This is perhaps one of the most exciting genres of translation, where a writer’s affinity is almost essential to produce an effective result. If you want to open up to a foreign market, it is essential that a native speaker can understand the advertising and marketing text in the same way as it was written. The consumer needs to be convinced why your product is the best, so it is important that the text is translated by a specialist translator who also knows marketing.

When translating advertising material, we do not guarantee a mirrored translation and perfect retention of the original structure; in fact this should typically be avoided. Rather, we adapt the text to the specificities of the target language culture, aiming to ensure that the reader does not even realise that they are reading a translation.